Gemma Wasley // Zoe Guilford

Founded in 2010 by Gemma Wasley, Rehab Squared has developed from a furniture ‘luxcycling’ business into an internationally acclaimed commercial design studio and furniture retail store. Zoe Guilford joined the company in 2016 and has an integral role in shaping the direction and public image of the Rehab Squared brand.

“Spending concerted time in the Rehab² store is a bit like wandering the dizzying, surreal corridors of Gemma’s brilliant mind”

Gef the Mongoose

Gemma Wasley

Zoe Guilford

Born on the Isle of Man, Gemma grew up with a passion for all things creative. She studied BA (Hons) Architecture at the Kingston School of Architecture and also graduated with a BA (Hons) degree in Art History from Liverpool, so it’s fair to say that Gemma knows a thing or two about Art and Design.

Corporate roles after University with international organisations such as Virgin, Microsoft and Pfizer took Gemma around the world; from setting up and running some of the world’s biggest nightclubs in London and Ibiza to living and working in Sydney over a 5 year period for a leading health organisation.

In 2010, after 20 years away, Gemma returned to the Isle of Man and her creative roots, setting up Interior Rehab, her first design studio. Interior Rehab created pieces of custom-made furniture and provided interior design services to both residential and commercial clients. Rehab² has successfully built on the strength of Interior Rehab’s strong reputation and continues to provide the best of what the industry can offer - commercial interior design services, high-end designer furniture, in addition to hand-picked antiques and custom-made design-led gifts and accessories. In 2020, almost fittingly on the tenth anniversary of her design business, Gemma’s energy and passion for design were recognised when Rehab Squared’s commercial project, The Courthouse Club, was short-listed for a prestigious international design award at the Mondo Dr Awards in Las Vegas, USA.

Gemma has also production designed for films, winning awards for her art direction. She has undertaken further studies of Interior Design at the University of London and is a member of the British Institute of Interior Designers (BIID).

Zoe was born on the Isle of Man to parents who had moved over that year to set up their business on the Island, so she grew up around hotels and transport. After going through school alongside Gemma, Zoe left for college and gained a BSc (Hons) in Psychology from the University of London (Royal Holloway). 

Staying in the South of England, Zoe worked in various secretarial roles before becoming a management consultant for Booz & Company (formerly Booz Allen Hamilton) in central London, New York and the Middle East, specialising in pro bona projects for clients such as the Global Coalition for HIV/AIDS.

Zoe returned to the Isle of Man in 2010 to her family's business, working in tourism and hospitality. This involved overseeing the management of leased properties, and the running of local establishments which at that time included Bar George and Coffee Republic. 

During this time, Zoe co-directed the Isle of Man Film Festival, as well as producing short films and a documentary, The Watchmaker's Apprentice, about the Island's famous residents, Sir George Daniels and Roger W. Smith OBE. For a three-year period, Zoe joined the Isle of Man Government's Department for Enterprise as a Business Development Manager for the digital media space and as point of contact for visiting film and TV projects on the Isle of Man.

Since moving out of the media industry, Zoe has happily jumped head first into the design world, joining Gemma at Rehab Squared, as well as fusing their worlds together with the development of Rehab's first accommodation project, Loft 11.